{"id":91,"date":"2025-02-17T10:20:05","date_gmt":"2025-02-17T09:20:05","guid":{"rendered":"http:\/\/51.68.119.59\/AmandineBarois\/Culturama\/?p=91"},"modified":"2025-02-17T16:33:17","modified_gmt":"2025-02-17T15:33:17","slug":"__trashed","status":"publish","type":"post","link":"http:\/\/51.68.119.59\/AmandineBarois\/Culturama\/index.php\/2025\/02\/17\/__trashed\/","title":{"rendered":"Canva d\u00e9voile les 7 tendances design \u00e0 conna\u00eetre pour 2025"},"content":{"rendered":"\n

Minimalisme, formes g\u00e9om\u00e9triques et collages assist\u00e9s par l\u2019intelligence artificielle : Canva d\u00e9voile ses tendances design pour l\u2019ann\u00e9e 2025.<\/em><\/p>\n\n\n\n

Ce mardi 19 novembre 2024,\u00a0Canva<\/a>\u00a0a d\u00e9voil\u00e9\u00a0son rapport annuel<\/a>\u00a0sur les tendances design susceptibles de fa\u00e7onner\u00a0\u00ab\u00a0le futur du travail et de la cr\u00e9ativit\u00e9 \u00e0 l\u2019horizon 2025\u00a0\u00bb<\/em>, pr\u00e9cise un communiqu\u00e9.<\/p>\n\n\n\n

Pour concevoir ce rapport, qui vise \u00e0 \u00ab d\u00e9crypter les tendances esth\u00e9tiques qui permettront de se d\u00e9marquer tant dans la sph\u00e8re professionnelle que personnelle \u00bb<\/em>, Canva s\u2019est appuy\u00e9 sur les donn\u00e9es de sa vaste communaut\u00e9 de 220 millions d\u2019utilisateurs, comprenant \u00ab des cr\u00e9atifs, des professionnels et 95 % des entreprises du Fortune 500 \u00bb<\/em>. L\u2019analyse de millions de requ\u00eates, des \u00e9l\u00e9ments ajout\u00e9s en favoris et des mod\u00e8les les plus populaires ont permis d\u2019identifier sept tendances prometteuses, entre nostalgie, inspirations artisanales et nouvelles technologies.<\/p>\n\n\n\n

1. L\u2019analogique \u00e0 l\u2019\u00e8re de l\u2019IA<\/h2>\n\n\n\n

Cette tendance design pour 2025, qui\u00a0\u00ab\u00a0associe le pass\u00e9 et le pr\u00e9sent pour ouvrir de nouvelles perspectives cr\u00e9atives\u00a0\u00bb<\/em>, selon Canva, combine des techniques intemporelles, comme le collage, avec le\u00a0\u00ab\u00a0potentiel infini de l\u2019IA\u00a0\u00bb<\/em>. En 2025, la plateforme australienne, qui a r\u00e9cemment d\u00e9voil\u00e9 son propre\u00a0g\u00e9n\u00e9rateur d\u2019images par IA<\/a>, pronostique que les designers associeront des\u00a0\u00ab\u00a0textures artisanales\u00a0\u00bb<\/em>\u00a0et des\u00a0\u00ab\u00a0\u00e9l\u00e9ments organiques\u00a0\u00bb<\/em>\u00a0 aux capacit\u00e9s de l\u2019intelligence artificielle, afin de concevoir des visuels profond\u00e9ment humains. Les experts \u00e0 l\u2019origine du rapport estiment que cette fusion entre l\u2019analogique et l\u2019IA se mat\u00e9rialisera notamment dans les publications sur les r\u00e9seaux sociaux, les pr\u00e9sentations professionnelles et les portfolios en ligne.<\/p>\n\n\n\n

\"Tendances
Entre tradition et modernit\u00e9, n\u2019est-ce pas. \u00a9 Canva<\/em><\/figcaption><\/figure>\n\n\n\n

2. La th\u00e9orie des formes<\/h2>\n\n\n\n

\u00ab Le carr\u00e9 revient en force, tout comme les autres formes g\u00e9om\u00e9triques \u00bb<\/em> annonce la plateforme australienne, qui pr\u00e9dit un engouement croissant pour le style modulaire qui \u00ab utilise des formes audacieuses pour cr\u00e9er une structure, en y ajoutant des photos r\u00e9tro-\u00e9clair\u00e9es et des couleurs chaudes pour une touche personnelle \u00bb<\/em>.<\/p>\n\n\n\n

Pour expliquer cette popularit\u00e9 grandissante, les \u00e9quipes de Canva soulignent l\u2019augmentation des requ\u00eates \u00ab formes \u00bb et modulaires \u00bb, qui ont respectivement progress\u00e9 de 56 % et de 23 % au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e. Ce style graphique (voir image de une) sera notamment visible dans les planches de marques, les pr\u00e9sentations commerciales ou les publications sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n

\"Tendances<\/figure>\n\n\n\n

3. Opulence minimaliste<\/h2>\n\n\n\n

\u00ab Cette tendance allie une esth\u00e9tique minimaliste \u00e0 des d\u00e9tails riches et complexes \u00bb<\/em>, annonce Canva. Dit autrement, la trend de \u00ab l\u2019opulence minimaliste \u00bb<\/em> cherche \u00e0 insuffler une touche haut de gamme, discr\u00e8te et harmonieuse, aux compositions. L\u2019objectif \u00e9tant que chaque d\u00e9tail semble \u00ab soigneusement con\u00e7u et visuellement riche \u00bb<\/em>. En 2025, ce style graphique trouvera sa place dans les pr\u00e9sentations d\u2019entreprise, les portfolios cr\u00e9atifs et les designs de sites web.<\/p>\n\n\n\n

\"Tendances
Une trend qui \u00e9voque \u00ab un glamour discret \u00bb, selon Canva. \u00a9 Canva
<\/figcaption><\/figure>\n\n\n\n

4. S\u00e9rieusement fun<\/h2>\n\n\n\n

Ce style graphique, \u00ab \u00e0 la fois ludique et strat\u00e9gique \u00bb<\/em>, cherche \u00e0 fusionner humour et d\u00e9contraction pour r\u00e9inventer le design professionnel. \u00ab Cette tendance nous rappelle que m\u00eame les projets les plus s\u00e9rieux peuvent tirer profit d\u2019une touche de modernit\u00e9 et de cr\u00e9ativit\u00e9, rendant les designs non seulement efficaces, mais aussi agr\u00e9ables \u00e0 l\u2019\u0153il \u00bb<\/em>, pr\u00e9cise la plateforme de cr\u00e9ation graphique. Pour identifier cette tendance, qui s\u2019exprimera dans les publications sur les r\u00e9seaux sociaux, les sessions de brainstorming et les goodies, Canva a notamment observ\u00e9 un int\u00e9r\u00eat grandissant pour les requ\u00eates \u00ab dr\u00f4le \u00bb, \u00ab amusant \u00bb et \u00ab humour \u00bb.<\/p>\n\n\n\n

\"Pourquoi
Pourquoi cet air si s\u00e9rieux ? \u00a9 Canva<\/em><\/figcaption><\/figure>\n\n\n\n

5. Le futur en mouvement<\/h2>\n\n\n\n

Constatant un engouement pour les termes de recherche \u00ab mouvement \u00bb, \u00ab animation \u00bb et interactif \u00bb, Canva effectue le pari suivant : le mouvement jouera, en 2025, un r\u00f4le dans l\u2019enrichissement de l\u2019exp\u00e9rience cr\u00e9ative. La plateforme australienne anticipe que les d\u00e9grad\u00e9s subtils et les typographies dynamiques seront mis \u00e0 l\u2019honneur, afin de cr\u00e9er du rythme et du mouvement dans les pr\u00e9sentations commerciales, les publications sur les r\u00e9seaux sociaux ou les vid\u00e9os d\u2019entreprise.<\/p>\n\n\n\n

6. \u00c9l\u00e9gance brute<\/h2>\n\n\n\n

Avant-gardiste et original, ce style \u00e9pur\u00e9 \u00ab bouscule les codes esth\u00e9tiques traditionnels \u00bb<\/em> gr\u00e2ce \u00e0 des \u00ab textures audacieuses, des contrastes saisissants et des \u00e9l\u00e9ments rugueux tout en conservant une certaine sophistication \u00bb<\/em>, selon Canva. Cette tendance, qui se mat\u00e9rialisera dans les portfolios, les planches de marque et les publications sur les r\u00e9seaux sociaux, m\u00eale \u00ab l\u2019audace et le raffinement \u00bb<\/em> pour cr\u00e9er des identit\u00e9s visuelles uniques.<\/p>\n\n\n\n

\"le<\/figure>\n\n\n\n

7. Botanique m\u00e9canique<\/h2>\n\n\n\n

Selon la plateforme australienne, les designers n\u2019h\u00e9siteront pas, en 2025, \u00e0 associer des \u00ab textures naturelles oniriques \u00bb<\/em> \u00e0 une \u00ab utilisation judicieuse des d\u00e9grad\u00e9s et de l\u2019espace n\u00e9gatif \u00bb<\/em> afin de cr\u00e9er des compositions harmonieuses. \u00ab Cette tendance combine des \u00e9l\u00e9ments num\u00e9riques \u00e9pur\u00e9s avec des textures naturelles et des couleurs terreuses, cr\u00e9ant un look \u00e0 la fois futuriste et ancr\u00e9 \u00bb<\/em>, compl\u00e8te Canva, qui pr\u00e9dit que ce style graphique sera notamment utilis\u00e9 dans les pr\u00e9sentations commerciales, les planches de marques ou les publications sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n

\"composition<\/figure>\n\n\n\n

\u00c9tienne Caillebotte<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Minimalisme, formes g\u00e9om\u00e9triques et collages assist\u00e9s par l\u2019intelligence artificielle : Canva d\u00e9voile ses tendances design<\/p>\n","protected":false},"author":1,"featured_media":97,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-91","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"\nTendances design pour 2025 par Canva<\/title>\n<meta name=\"description\" content=\"Les tendances de design susceptibles de fa\u00e7onner\u00a0\u00ab\u00a0le futur du travail et de la cr\u00e9ativit\u00e9 \u00e0 l\u2019horizon 2025\u00a0\u00bb.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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