{"id":92,"date":"2025-02-17T10:14:22","date_gmt":"2025-02-17T09:14:22","guid":{"rendered":"http:\/\/51.68.119.59\/ElodieDeneuve\/Culturama\/?p=92"},"modified":"2025-02-17T10:20:59","modified_gmt":"2025-02-17T09:20:59","slug":"big-game-devoile-la-collection-niwar-avec-phantom-hands","status":"publish","type":"post","link":"http:\/\/51.68.119.59\/ElodieDeneuve\/Culturama\/index.php\/2025\/02\/17\/big-game-devoile-la-collection-niwar-avec-phantom-hands\/","title":{"rendered":"BIG-GAME d\u00e9voile la collection Niwar avec Phantom Hands"},"content":{"rendered":"\n
Le studio suisse BIG-GAME d\u00e9voilait \u00e0 Paris la collection Niwar en collaboration avec l\u2019\u00e9diteur indien Phantom Hands. Une collaboration entam\u00e9e il y a plusieurs ann\u00e9es, dont le nom Niwar, est fortement inspir\u00e9 de la culture et de l\u2019histoire de l\u2019Inde.<\/p>\n\n\n\n
\u200d<\/p>\n\n\n\n
Lanc\u00e9e en 2014 \u00e0 Bangalore, la marque de mobilier indien Phantom Hands d\u00e9voilait sa nouvelle collaboration avec BIG-GAME sur la collection Niwar, pens\u00e9e dans la tradition artisanale indienne, ch\u00e8re \u00e0 Phantom Hands et \u00e0 ses fondateurs Deepak Srinath et Aparna Rao. Une collection compos\u00e9e d\u2019un sofa, le premier de l\u2019\u00e9diteur, d\u2019un fauteuil et d\u2019un ottoman. Des pi\u00e8ces qui sont le r\u00e9sultat de quatre ans de travail, apr\u00e8s une premi\u00e8re rencontre en 2016. \u00ab Nous faisions un voyage en Inde pour d\u00e9couvrir la culture et l\u2019artisanat et nous avons rencontr\u00e9s Deepak et Aparna et nous avons tout de suite accroch\u00e9s \u00bb<\/em> raconte Elric Petit. D\u00e9sireux de faire collaborer des designers au sein de leur collections, ils se sont rapproch\u00e9s du studio 6 ans plus tard pour travailler sur cette ensemble de pi\u00e8ces.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
Une collection en hommage \u00e0 la culture indienne<\/strong><\/h2>\n\n\n\n
Pour imaginer cette collection, le trio de designers de BIG-GAME compos\u00e9 d\u2019Augustin Scott de Martinville, Elric Petit et Gr\u00e9goire Jeanmonod a souhait\u00e9 rendre hommage la culture indienne. Ils sont alors parti d\u2019un \u00e9l\u00e9ment central et tr\u00e8s symbolique en Inde, le \u00ab diwan \u00bb, que l\u2019on peut commun\u00e9ment associ\u00e9 \u00e0 un divan, pour penser un sofa dont la coque serait rigide pour laisser place \u00e0 une assise douce et enveloppante, avant de le d\u00e9velopper sous forme de fauteuil et ottoman.<\/p>\n\n\n\n
\u200dUn nom inspir\u00e9 d\u2019un textile traditionnel<\/strong><\/h2>\n\n\n\n
Le nom de la collection, Niwar, n\u2019a pas \u00e9t\u00e9 choisie au hasard. Celle-ci fait en effet r\u00e9f\u00e9rence \u00e0 un type de tissu tr\u00e8s r\u00e9pandu en Inde, qui fait penser \u00e0 un ruban \u00e9pais, \u00e0 l\u2019origine compos\u00e9 de coton. Dans la version de Phantom Hands avec BIG-GAME, le textile est con\u00e7u par Zanav Home, un fabricant \u00e9galement bas\u00e9 \u00e0 Bangalore. Le textile utilis\u00e9 associe le coton et le lin, pour arriver \u00e0 un r\u00e9sultat plus \u00e9lev\u00e9 en termes de qualit\u00e9. \u00ab Au moment de penser la collection, on voulait ajouter un d\u00e9tail pour rappeler l’Inde. C\u2019est l\u00e0 que nous avons pens\u00e9 \u00e0 inclure du niwar au sein des produits \u00bb ajoute Elric Petit. Une collection d\u2019autant plus significative pour la marque qui voit en cette collaboration le moyen de marquer un nouveau tournant en termes de d\u00e9veloppement de marques, notamment \u00e0 l\u2019international. Niwar est disponible en trois coloris – vert foret, bleu ombre et gris colombe – ainsi qu\u2019en deux finitions de bois en teck naturel et teint\u00e9 fonc\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"
Le studio suisse BIG-GAME d\u00e9voilait \u00e0 Paris la collection Niwar en collaboration avec l\u2019\u00e9diteur indien<\/p>\n","protected":false},"author":1,"featured_media":93,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[2,7],"tags":[],"class_list":["post-92","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-design"],"yoast_head":"\n
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