{"id":104,"date":"2025-04-14T13:25:55","date_gmt":"2025-04-14T13:25:55","guid":{"rendered":"http:\/\/51.68.119.59\/NasseraMazouz\/Culturama\/?p=104"},"modified":"2025-04-15T09:45:40","modified_gmt":"2025-04-15T09:45:40","slug":"la-maison-hermes-ambitionne-de-se-lancer-dans-la-haute-couture","status":"publish","type":"post","link":"http:\/\/51.68.119.59\/NasseraMazouz\/Culturama\/?p=104","title":{"rendered":"La maison Herm\u00e8s ambitionne de se lancer dans la haute couture"},"content":{"rendered":"\n

Le projet d’Herm\u00e8s est motiv\u00e9 par le go\u00fbt du savoir-faire du sellier-maroquinier, d\u00e9j\u00e0 positionn\u00e9 sur le secteur du pr\u00eat-\u00e0-porter.<\/p>\n\n\n\n

Un savoir-faire \u00e0 d\u00e9velopper<\/h2>\n\n\n\n

Le g\u00e9rant du groupe de luxe Herm\u00e8s, Axel Dumas, a confirm\u00e9 vendredi 14 f\u00e9vrier que le sellier-maroquinier envisageait de se lancer dans la haute couture \u00e0 horizon 2026 ou 2027. \u00ab\u00a0On r\u00e9fl\u00e9chit \u00e0 la haute couture\u00a0\u00bb<\/em>, a-t-il d\u00e9clar\u00e9 lors d’une pr\u00e9sentation des r\u00e9sultats de Herm\u00e8s \u00e0 des analystes financiers. \u00ab\u00a0Est-ce qu’on y pensait strat\u00e9giquement ? Je ne suis pas s\u00fbr, mais une fois qu’on l’a dit, on a trouv\u00e9 \u00e7a sympa\u00a0\u00bb<\/em>, a-t-il lanc\u00e9, expliquant que l’id\u00e9e \u00e9tait sortie lors d’une interview au Financial Times <\/em>en septembre. \u00ab\u00a0On va essayer en 2026, le temps de se mettre en place et, m\u00eame si c’est 2027, on ne va pas en faire une maladie, on va essayer de bien faire les choses\u00a0\u00bb<\/em>, a-t-il ajout\u00e9.<\/p>\n\n\n\n

\u00ab\u00a0Ce qui nous int\u00e9resse dans la haute couture, c’est le savoir-faire. On a d\u00e9j\u00e0 un niveau tr\u00e8s, tr\u00e8s \u00e9lev\u00e9 et une qualit\u00e9 de cuir incroyable et on s’est dit : pourquoi pas ?\u00a0\u00bb<\/em>, a d\u00e9taill\u00e9 Alex Dumas. \u00ab\u00a0C’est sympa, d’autant plus que ce n’est pas arriv\u00e9 par de la strat\u00e9gie ou du marketing\u00a0\u00bb<\/em>, a-t-il insist\u00e9.<\/p>\n\n\n\n

\n

Herm\u00e8s d\u00e9j\u00e0 pr\u00e9sent sur le pr\u00eat-\u00e0-porter<\/h2>\n<\/blockquote>\n\n\n\n

Le sellier-maroquinier, connu pour ses designs<\/a> de sacs iconiques comme le Birkin ou le Kelly, est aussi pr\u00e9sent dans le pr\u00eat-\u00e0-porter avec Nad\u00e8ge Vanhee-Cybulski \u00e0 la t\u00eate des collections femme depuis 2014, alors que la cr\u00e9atrice V\u00e9ronique Nichanian r\u00e8gne depuis plus de trente-cinq ans sur les collections homme<\/a>.<\/p>\n\n\n\n

La division v\u00eatement et accessoires, qui comprend le pr\u00eat-\u00e0-porter, a progress\u00e9 de 13,6% en 2024 pour atteindre 4,4 milliards d’euros, selon les r\u00e9sultats pr\u00e9sent\u00e9s vendredi. Herm\u00e8s a enregistr\u00e9 des r\u00e9sultats record en 2024 avec un b\u00e9n\u00e9fice net en hausse de 6,8% \u00e0 4,6 milliards d’euros et des ventes passant les 15 milliards d’euros, en progression de 13%.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le projet d’Herm\u00e8s est motiv\u00e9 par le go\u00fbt du savoir-faire du sellier-maroquinier, d\u00e9j\u00e0 positionn\u00e9 sur le secteur du pr\u00eat-\u00e0-porter. Un savoir-faire \u00e0 d\u00e9velopper Le g\u00e9rant du groupe de luxe Herm\u00e8s,<\/p>\n","protected":false},"author":1,"featured_media":105,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"\nLa maison Herm\u00e8s ambitionne de se lancer dans la haute couture - Culturama<\/title>\n<meta name=\"description\" content=\"Le projet d'Herm\u00e8s est motiv\u00e9 par le go\u00fbt du savoir-faire du sellier-maroquinier, d\u00e9j\u00e0 positionn\u00e9 sur le secteur du pr\u00eat-\u00e0-porter et de la haute couture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/51.68.119.59\/NasseraMazouz\/Culturama\/?p=104\" 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