{"id":96,"date":"2025-04-14T10:29:38","date_gmt":"2025-04-14T10:29:38","guid":{"rendered":"http:\/\/51.68.119.59\/NasseraMazouz\/Culturama\/?p=96"},"modified":"2025-04-16T07:35:57","modified_gmt":"2025-04-16T07:35:57","slug":"le-concept-store-parisien-merci-inaugure-une-deuxieme-adresse-dans-la-capitale","status":"publish","type":"post","link":"http:\/\/51.68.119.59\/NasseraMazouz\/Culturama\/?p=96","title":{"rendered":"Le concept store parisien Merci inaugure une deuxi\u00e8me adresse dans la capitale"},"content":{"rendered":"\n

Alors qu’apr\u00e8s 16 ans d\u2019existence, le c\u00e9l\u00e8bre concept store\u00a0Merci<\/a>\u00a0s\u2019offre une seconde adresse. Dans le tr\u00e8s chic quartier Richelieu, \u00e0 Paris<\/a>. Preuve que le concept (store) n’est pas mort.<\/p>\n\n\n\n

Merci # 2<\/h2>\n\n\n\n

La fermeture de Colette en 2017<\/a>\u00a0faisait craindre le pire pour l\u2019avenir des concept stores haut de gamme. Mais visiblement, le segment n\u2019a pas dit son dernier mot. Lanc\u00e9e en 2009 par Bernard et Marie-France Cohen, les fondateurs de la marque pour enfants\u00a0Bonpoint<\/a>. Puis c\u00e9d\u00e9 \u00e0 la holding HGD en 2013,\u00a0la boutique Merci situ\u00e9e dans le Haut Marais, boulevard Beaumarchais, a rapidement trouv\u00e9 son public. Compos\u00e9 de Parisiens et Parisiennes \u00e0 l\u2019aff\u00fbt des derniers objets tendances. Aujourd’hui, c’est une deuxi\u00e8me adresse qui a \u00e9t\u00e9 inaugur\u00e9e dans le quartier du Louvre, au 19 rue de Richelieu.<\/p>\n\n\n\n

Le secret de la r\u00e9ussite de ce concept store ?<\/h2>\n\n\n\n

Ainsi, \u00e0 la diff\u00e9rence de ses concurrents qui misaient sur le beau et le luxueux<\/a>, Merci \u00e0, d\u00e8s ses d\u00e9buts, construit son identit\u00e9 sur\u00a0le durable et l\u2019engag\u00e9<\/strong>.\u00a0\u00ab\u00a0Loin d\u2019\u00eatre un s\u00e9lectionneur d\u2019objets,\u00a0Merci est un questionneur de sens<\/strong>. Le beau seul n\u2019a pas sa place ici : sa fonction est sa raison d\u2019\u00eatre. Au fond, dans ses prises de paroles, comme dans ses actes, Merci pr\u00e9f\u00e8re anticiper et s\u2019inspirer des changements profonds de notre soci\u00e9t\u00e9, plut\u00f4t que se laisser guider par la saisonnalit\u00e9 des collections. Merci est un regard vigilant et attentionn\u00e9 port\u00e9 sur notre quotidien. Il participe, du mieux qu\u2019il le peut, \u00e0 le rendre chaque jour, un peu moins ordinaire\u00a0\u00bb<\/em>, peut-on lire sur\u00a0le site officiel du magasin<\/a>.<\/p>\n\n\n\n

Alors, du linge de maison d\u00e9licat, de la vaisselle r\u00e9tro, du mobilier design, de la clean skincare\u2026 Tout ce qui fait l\u2019identit\u00e9 du parisien moderne est propos\u00e9 au sein du concept store. Sans oublier\u00a0les collaborations<\/a>, outils marketing puissants permettant de toucher un large \u00e9ventail de consommateurs. Ces consommateurs allant de la g\u00e9n\u00e9ration Gen Z aux clients plus exp\u00e9riment\u00e9s. La derni\u00e8re exclusivit\u00e9 d\u00e9voil\u00e9e par Merci cette semaine :\u00a0une collection avec le supermarch\u00e9 am\u00e9ricain Erewhon<\/strong>. Ainsi, temple de la superfood adul\u00e9 par Hailey Bieber et Kendall Jenner, que l\u2019on retrouvera dans cette seconde adresse uniquement.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Alors qu’apr\u00e8s 16 ans d\u2019existence, le c\u00e9l\u00e8bre concept store\u00a0Merci\u00a0s\u2019offre une seconde adresse. Dans le tr\u00e8s chic quartier Richelieu, \u00e0 Paris. Preuve que le concept (store) n’est pas mort. Merci #<\/p>\n","protected":false},"author":1,"featured_media":97,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-96","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"\nLe concept store Parisien #2 Merci<\/title>\n<meta name=\"description\" content=\"Venez retrouvez ici et maintenant, rien que pour vous : Le concept store parisien num\u00e9ro 2 mesdames et messieurs : MERCI !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/51.68.119.59\/NasseraMazouz\/Culturama\/?p=96\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le concept store Parisien #2 Merci\" \/>\n<meta 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