{"id":27,"date":"2025-07-02T09:50:13","date_gmt":"2025-07-02T07:50:13","guid":{"rendered":"http:\/\/51.68.119.59\/lea-dubois\/?p=27"},"modified":"2025-07-09T11:41:50","modified_gmt":"2025-07-09T09:41:50","slug":"intermarche","status":"publish","type":"post","link":"http:\/\/51.68.119.59\/lea-dubois\/index.php\/2025\/07\/02\/intermarche\/","title":{"rendered":"Intermarch\u00e9"},"content":{"rendered":"\t\t
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Bienvenue dans la section d\u00e9di\u00e9e \u00e0 mes r\u00e9alisations pour Intermarch\u00e9.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\ud83c\udf99\ufe0f Je suis charg\u00e9e de communication \u00e0 Intermarch\u00e9 Lisieux.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Dans ce r\u00f4le, je suis en charge de la cr\u00e9ation de supports visuels, de l\u2019animation des r\u00e9seaux sociaux, ainsi que de la mise en valeur des op\u00e9rations commerciales et de la vie du magasin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cr\u00e9ation d\u2019une banni\u00e8re boulangerie <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Notre \u00e9quipe boulangerie m\u2019a demand\u00e9 de r\u00e9aliser une banni\u00e8re \u00e0 installer directement sur le meuble du rayon, afin de mettre en avant les diff\u00e9rentes formules propos\u00e9es : baguettes, viennoiseries et snacking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Objectif :
– Am\u00e9liorer la lisibilit\u00e9 de l\u2019offre pour les clients
– Mettre en valeur les formules existantes de mani\u00e8re claire et attractive
– Cr\u00e9er un support visuel facile \u00e0 lire et adapt\u00e9 \u00e0 l\u2019univers boulangerie
R\u00e9alisation :
Conception d\u2019une banni\u00e8re horizontale adapt\u00e9e aux dimensions du meuble
Pr\u00e9sentation visuelle des formules : Formule baguette \/ Formule viennoiserie \/ Formule snacking
Typographie lisible et codes couleurs chaleureux
Outils utilis\u00e9s :
Canva (cr\u00e9ation graphique )<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cr\u00e9ation d\u2019une Gazette Interne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Afin de renforcer la communication interne et valoriser la vie du magasin, j\u2019ai \u00e9t\u00e9 charg\u00e9e de cr\u00e9er une gazette interne destin\u00e9e aux collaborateurs d\u2019Intermarch\u00e9 Lisieux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Objectif :
– Mettre en avant les \u00e9quipes et les m\u00e9tiers du magasin
– Valoriser les op\u00e9rations commerciales et les \u00e9v\u00e9nements internes
– Renforcer le lien entre les collaborateurs
– Cr\u00e9er un support de communication interne r\u00e9gulier, clair et attrayant
R\u00e9alisation :
Conception d\u2019une gazette au format A3 recto verso, pour un rendu type journal
Maquette r\u00e9alis\u00e9e sur Canva, pens\u00e9e pour une impression en recto verso pli\u00e9e en deux
R\u00e9daction de contenus : actualit\u00e9s internes, portrait de collaborateurs, focus sur les op\u00e9rations commerciales, jeux ou quizz
Int\u00e9gration de visuels, photos d\u2019\u00e9quipe et \u00e9l\u00e9ments graphiques pour une lecture agr\u00e9able
Outils utilis\u00e9s :
Canva (mise en page)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Calendrier de l\u2019Avent digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Dans le cadre des animations de fin d\u2019ann\u00e9e, j\u2019ai \u00e9t\u00e9 charg\u00e9e de cr\u00e9er un calendrier de l\u2019Avent digital pour les r\u00e9seaux sociaux d\u2019Intermarch\u00e9 Lisieux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Objectif :
– Dynamiser la communication pendant la p\u00e9riode de No\u00ebl
– Cr\u00e9er de l\u2019engagement aupr\u00e8s des clients sur Facebook et Instagram
– Mettre en avant les produits, promotions et animations du magasin\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 R\u00e9alisation : Cr\u00e9ation de 24 visuels (1 par jour) sur Canva,
Int\u00e9gration de jeux concours, animations, offres promotionnelles et surprises pour les clients\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Outils utilis\u00e9s : Canva (cr\u00e9ation graphique)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cr\u00e9ation d\u2019un flyer plateaux de fruits de mer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Le rayon mar\u00e9e m\u2019a demand\u00e9 de concevoir un flyer recto-verso afin de pr\u00e9senter les diff\u00e9rents plateaux de fruits de mer propos\u00e9s par le magasin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Objectif :
– Pr\u00e9senter clairement la composition, les prix et les options des plateaux
– Fournir toutes les informations pratiques pour la commande et la r\u00e9servation
– Cr\u00e9er un support imprim\u00e9 \u00e0 distribuer en magasin et \u00e0 joindre aux rayons concern\u00e9
R\u00e9alisation :
Cr\u00e9ation d\u2019un flyer au format A5, recto-verso
Recto : visuel attractif, composition des diff\u00e9rents plateaux, prix et photos illustratives
Verso : informations de contact, d\u00e9lais et conditions de r\u00e9servation, mentions sp\u00e9cifiques (allerg\u00e8nes, commande 48h \u00e0 l\u2019avance, etc.)
Outils utilis\u00e9s :
Canva (cr\u00e9ation graphique)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cr\u00e9ation d\u2019un logo promotionnel <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Afin de dynamiser les publications sur les promotions hebdomadaires, j\u2019ai \u00e9t\u00e9 charg\u00e9e de cr\u00e9er un logo visuel d\u00e9di\u00e9 aux offres du week-end, exclusivement valables dans notre magasin Intermarch\u00e9 Lisieux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Objectif :
– Cr\u00e9er une identit\u00e9 visuelle reconnaissable pour les promotions du week-end
– Mettre en avant l\u2019offre locale propre au magasin de Lisieux
– Rendre les publications plus attractives et facilement identifiables par les clients
R\u00e9alisation :
Int\u00e9gration du logo Intermarch\u00e9 Lisieux pour affirmer l\u2019ancrage local
Utilisation du mot-cl\u00e9 fort \u00ab\u00a0Les Bon Plans\u00a0\u00bb pour mettre en avant les promotions
Ajout d\u2019un encart rouge \u201cDU WEEK-END !\u201d pour attirer l\u2019\u0153il et pr\u00e9ciser la p\u00e9riode de validit\u00e9
Couleurs dominantes : rouge et noir, en coh\u00e9rence avec la charte graphique d\u2019Intermarch\u00e9
Format adapt\u00e9 aux publications web et print (r\u00e9seaux sociaux, affiches, flyers)
Outils utilis\u00e9s :
Canva (r\u00e9alisation graphique)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Bienvenue dans la section d\u00e9di\u00e9e \u00e0 mes r\u00e9alisations pour Intermarch\u00e9. \ud83c\udf99\ufe0f Je suis charg\u00e9e de communication \u00e0 Intermarch\u00e9 Lisieux. Dans […]<\/p>\n","protected":false},"author":1,"featured_media":176,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intermarche"],"_links":{"self":[{"href":"http:\/\/51.68.119.59\/lea-dubois\/index.php\/wp-json\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/51.68.119.59\/lea-dubois\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/51.68.119.59\/lea-dubois\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/51.68.119.59\/lea-dubois\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/51.68.119.59\/lea-dubois\/index.php\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":19,"href":"http:\/\/51.68.119.59\/lea-dubois\/index.php\/wp-json\/wp\/v2\/posts\/27\/revisions"}],"predecessor-version":[{"id":182,"href":"http:\/\/51.68.119.59\/lea-dubois\/index.php\/wp-json\/wp\/v2\/posts\/27\/revisions\/182"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/51.68.119.59\/lea-dubois\/index.php\/wp-json\/wp\/v2\/media\/176"}],"wp:attachment":[{"href":"http:\/\/51.68.119.59\/lea-dubois\/index.php\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/51.68.119.59\/lea-dubois\/index.php\/wp-json\/wp\/v2\/categories?post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/51.68.119.59\/lea-dubois\/index.php\/wp-json\/wp\/v2\/tags?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}